‘We want plastic to become taboo’: reusable water bottles rise | Ethical and green life

WWith unprecedentedly hot weather and the potential for widespread drought leading to a sharp focus on the climate crisis, this summer has also been marked by the attendant interest in refillable water bottles. Size matters – the bigger and more stimulating the bottle, the better.

In 2021, a The global market for reusable water bottles has reached $8.64 billion. This is expected to rise by 4.3% in 2022.

There are a number of factors that play a role, including a return to work along with growing concern about plastic pollution and the possibility of it seeping into water and food. Research has shown that 75% of adults The UK are concerned about the impact of the climate crisis.

Among the success stories in 2022 Hydroflask, a favorite of Generation Z, whose 1.8L stainless steel canisters have boosted sales by 19% since last year. best sales”sockcore” Brand NalginMade of BPA-free plastic, its 909ml bottles are widely considered a lifetime bag for reusable bottles. Although the company has not been able to disclose sales figures, Nalgene general manager Elisa McGee says it has seen “continuous demand since the pandemic as day-to-day procedures and travel return to more traditional patterns.”

The Hydrojug, another BPA-free shatter-resistant tank that comes with a neoprene casing, holds people around 2 liters of water and became popular after appearing on Big Timber, a reality TV series on Netflix about a Canadian lumber park. In comparison, stainless steel is a meager 1.1 liters Acrobat Adventure Travel Quenchermade by the esteemed American brand Stanley, specializing in camping gear, and routinely sold in the United States (It is said to have a waiting list of 135,000 people).

But despite the renewed interest in alternative materials such as international stainless steel Plastic use is expected to increase by about 4% by 2030. This also includes the current vogue of oversized “time-stamped” water bottles.

Made by companies like QuiFit, Hydromate, Elvira, and the first Khloe Kardashian used it And the Chrissy TeigenThese jugs hold up to 2 liters of water and feature conscious affirmations written on the side We encourage you to drink. Like the increase in drinking apps, which monitor your intake and penalize you when you miss a goal, and reusable but expensive ‘smart bottles’ that cost £180 to keep tea warm (like Used by Rishi Sunak), these rainbow colored bottles have turned hydration into a competitive sport.

From city to seaa Bristol-based nonprofit that campaigns to prevent marine plastic pollution at source, has overseen the installation of 35,000 refillable water plants at stations, airports and beaches this year, an increase of 10,000 from 2019.

Founder Natalie believes the surge in mega refillable bottles has as much to do with recessions as the climate. “Despite the apparent decline during the pandemic [we have since seen] A massive increase in heatwave awareness – from a health and staying hydrated perspective, [but also] than the cost of living.” Fee says the large bottles are “a little weird but I can see why that happens.”

In recent years, the status water bottle—stainless steel, BPA-free plastic or made from partially recycled materials and offered in candy colors—has become a sign of environmental dependence among young adults. Keen to cash in on the green pound, high-end brands have followed suit – Prada milk jar £75“It is still one of the most popular reusable water tanks on the market. Put simply, ‘The message is if you carry a reusable bottle, you care,’” says Nina Schrank, head of the Plastics Campaign at Greenpeace. Aesthetic aspect. People will be more inclined to put up with it.”

While the move away from reusable plastic bottles is still happening, Schrank worries that plastic is still the dominant material. The health effects of BPA-free plastic, which is widely used in refillable water bottles, Still open for discussion in the health of the body and the environment.

“Reusable stainless steel bottles are the best material, and while they’re becoming more prevalent, they haven’t replaced plastic,” she adds, and agrees that cost is a factor too — plastic will always be cheaper than Prada. “What we want is for plastic bottles to become kind of taboo – like smoking.”